/ Castle Trust Bank

Overview

Finance | High-Performance Marketing Landing Pages

Castle Trust Capital provides tailored mortgage and investment solutions for experienced buy-to-let landlords, self-employed individuals, and high net worth clients. In a competitive financial landscape, their digital marketing efforts needed to be as precise and high-performing as their services.

I collaborated with the marketing team to design and develop a suite of highly optimized landing pages, focused on speed, flexibility, and conversion.

Project Highlights:

• Ultra-Fast Page Load Times
  Pages were engineered for near-instant performance, using lean markup, asset minimization, and careful resource management. Achieved top scores in speed audits using Pingdom RUM and other tools.

• Built for Conversion & Experimentation
  Structured the landing pages to support A/B testing and multivariate experiments, enabling the team to iterate quickly and optimize user journeys over time.

• Seamless Analytics & Tagging
  Integrated Google Analytics and Google Tag Manager, giving the team full control over conversion tracking, event tagging, and campaign measurement—without developer intervention.

• Modern, Maintainable Frontend Workflow
  Used Sass and Gulp to manage stylesheets and automate build processes, ensuring clean, scalable code across multiple variations of the pages.

Tech Stack:

• Frontend: HTML5, CSS3, Sass, JavaScript
• Build Tools: Gulp
• Performance & Analytics: Google Tag Manager, Google Analytics, Pingdom Real User Monitoring (RUM)

This project highlights marketing-led technical solutions that balance creative flexibility with engineering discipline - empowering teams to move fast without compromising performance.

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