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Ford Social

Ford Social brings you all the latest news, stories and updates about Ford's award-winning cars and commercial vehicles.

Launched:

Screenshot of the Ford Social website project

Overview

Automotive | Social Campaign | 2013

I helped Ford celebrate the 50th anniversary of the iconic Mustang with a fun and interactive digital campaign on Ford Social - their global news and community platform.

The project centered around a custom-built e-card experience that allowed fans to sign, personalize, and share their support for the Mustang legacy, creating a sense of community and nostalgia around one of the world’s most beloved cars.

Project Highlights:

  • User Data Capture & Signature Count
    Built a lightweight form to collect names and email addresses, with real-time tracking of total signatures - creating momentum and social proof.

  • Social Sharing Integration
    Enabled one-click sharing via Facebook and Twitter, driving traffic back to the campaign and helping the e-card go viral among Mustang fans.

  • Clean, Responsive UI
    Developed a smooth, cross-browser experience using HTML5, CSS3, and jQuery, optimized for desktop and mobile engagement.

Tech Stack:

  • Frontend: HTML5, CSS3, jQuery

This campaign demonstrated how small, well-executed interactive experiences can create big emotional impact — turning brand heritage into a shareable, digital moment.