/ Packers Everywhere

Overview

Sports & Community | Content Hub Redesign | 2013

Packers Everywhere is the official online destination for Green Bay Packers fans to discover events, meetups, and ways to support the team from anywhere in the world.

I was brought in to refresh the homepage and improve content discoverability - creating a more engaging and shareable experience for the fan community.

Project Highlights:

• Pinterest-Style Grid Layout
  Designed and implemented a responsive, masonry-style content grid to showcase blog posts, events, and fan stories—optimized for visual storytelling and social sharing.

• Increased User Engagement
  Focused on surfacing fresh and relevant content in an easily scannable format to encourage longer session times and more shares across platforms.

• ExpressionEngine CMS
  Leveraged ExpressionEngine to allow editors and content teams to easily publish and organize media-rich blog content.

• Performance Optimization
  Used Grunt to automate builds and asset optimization, improving load times and frontend consistency.

Tech Stack:

• CMS: ExpressionEngine
• Frontend: HTML5, CSS3
• Build Tools: Grunt

This project helped shift the Packers Everywhere homepage from static to social—boosting engagement with fans through design that celebrates community, pride, and the Green & Gold spirit.

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