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Pero Petfood

Pero Petfood was founded in 1985 and produces a range of high quality, wholesome, natural and tasty dog and other pet foods.

Launched:

Screenshot of the Pero Petfood website project

Overview

E-commerce | User Migration & CRM Integration | 2011

Founded in 1985, Pero Petfood produces a premium range of natural, wholesome pet foods for dogs and other animals. In 2011, I was brought on to revamp their online store - modernizing the e-commerce experience while carefully managing a seamless customer migration process.

Project Highlights:

  • Full Product Catalogue with Zoomable Imagery
    Built a robust frontend to showcase Pero’s wide range of products, complete with high-resolution image zoom for detail-conscious pet owners.

  • User Account System with Campaign Monitor Sync
    Integrated user accounts with Campaign Monitor, enabling targeted email campaigns based on purchase history and user preferences.

  • Order Tracking for Returning Customers
    Developed a lightweight order tracking system within the ExpressionEngine member area, enhancing customer trust and repeat business.

  • Seamless Platform Migration
    Migrated several thousand existing users from Interspire Shopping Cart to the ExpressionEngine CMS without downtime - or requiring users to reset their credentials. The transition was invisible to customers and ensured business continuity.

Tech Stack:

  • CMS: ExpressionEngine
  • Frontend: HTML, CSS3, jQuery

This project highlights both technical complexity and customer experience — balancing backend migration challenges with front-end e-commerce polish.